Blackrapid is a premier camera accessory brand offering products designed to improve the speed, comfort, and efficiency of consumer and professional photographers. They hold patents on numerous camera strap devices and have proven to be the best performing straps on the market. With a look that was inevitably holding the product back, I and a small team were tasked with a complete rebrand of Blackrapid.
The previous logo utilized an antiquated stylized font with inconsistent spacing and too many graphic elements.
The redesigned logo shows subtle changes with immense improvement, providing a truly timeless solution.